Understanding Concept Model

“the general notion,

abstract idea, 

or underlying intention that is chosen to be the guiding principle in determining 
the outcome of a design task

why concept  ?

• Initiates the design process

• Directs the design direction

• Guides the design development

• Narrows the design choices

• Realizes the design intention

• Maintains innovation

Ideas and intelligence representing the concept of inspiration and 
creativity with a human head on a jigsaw texture

A concept model is a theoretical construct that represents something with a set of variables and a set of logical quantitative relationships between them.

A concept model in this sense is constructed to help in reasoning while coming up with the real thing.